The publishing world and GPSR

The GPSR is intended to bring in more consumer protection and better safety measures for products across industries (that are not otherwise regulated). For the publishing industry, this means books. But there is a lack of clear, specific guidance, which has left some people in the dark about their responsibilities.

Definitions

All of the above roles are economic operators, which forms a supply chain from the manufacturer to the end user or customer (or in the publishing world, the reader).

For traditional publishing, the manufacturer would be the publisher (unless a book is self-published, making the author the manufacturer). Publishers without an established presence in the EU (or NI*) need to appoint an authorised representative, who effectively takes on the responsibilities of the manufacturer in the EU. Being established within the EU means having a registered office in an EU member state.

The importer must be based within the EU, but bookshops based in GB will generally be considered distributors when selling into the EU. A fulfilment service provider might be an entity like Amazon.

Responsibilities

The manufacturer (and their EU rep, if applicable) must draw up certain technical documentation which proves the compliance of the products they place on the market. There is usually an ongoing fee for appointing an EU authorised representative, due to the level of work they have to undertake, but not for an importer, as they are usually part of the supply chain anyway (and often physically handle the goods themselves, whereas the EU authorised representative usually does not). Distributors, or bookshops, are not expected to appoint an EU authorised representative or have an established EU presence, only manufacturers.

From my experience in medical device regulation, it can be simpler for the manufacturer to appoint a single importer who is based in the EU, such as a bookshop they regularly sell to, but there can be multiple importers for the same products. A written agreement should be in place for all economic operators to ensure clarity on where each obligation lies.

Verifying the existence of an importer is just one part of the distributor’s responsibilities. Distributors must ensure they only make available on the market* products which are compliant with Articles 9(5), (6) and (7) and Article 11(3) and (4), as applicable. Article 12 of the GPSR lays out these responsibilities in more detail.

*there has been many a discussion over the years about what ‘making available on the market’ means, but it effectively means that you are selling a product into the EU market. (Note that this also applies to products provided free of charge, so proof copies would not be exempt from the regulation.)

Transitional arrangements

There are often transitional arrangements (or ‘sell-off’ periods) when new regulations enter into force. This means that the regulation does not apply to stock already placed on the market. However, for books, this does leave something of a grey area.

The GPSR states that it applies to products placed or made available on the market whether new, used, repaired or reconditioned. Antiques are exempt from the GPSR, but there is no specific guidance for second-hand books. In my view, it would be unreasonable for the regulation to apply retrospectively to such a degree, especially since books do not have an expiry date, and there may be cases where the publisher has gone out of business and/or the author is dead. In such cases, it is unclear who would take responsibility, and some clarity is needed.

Next steps

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